Michaelson to leave FreshDirect for Supervalu


NEW YORK FreshDirect has announced that chief executive officer Steve Michaelson will leave the company to join Supervalu as chief marketing officer.

He previously worked for Weis Markets, where he began working in 2002.

His replacement will be Richard Braddock, who became chairman of the Internet grocery company in 2004. He had previously worked at Citibank and Priceline.com. “I chose to increase my involvement with the company because I love the business and I think it has great growth potential,” Braddock told Crain’s New York. “Over the past years I’ve developed a deep respect for the FreshDirect team and am looking forward to helping unlock the potential of this company.”

Based in Long Island City, N.Y., FreshDirect delivers groceries around the New York area. It is a private company. Supervalu has headquarters in Minneapolis.

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