Mike's Hard Lemonade to introduce Winter Grab Bag for holiday season


SEATTLE — Mike's Hard Lemonade is gearing up for the 2012 holiday season with the launch of its first-ever, limited-edition holiday variety pack.

Dubbed the Winter Grab Bag, Mike's Hard Lemonade said the 12-count variety pack, which features 11.2-oz. glass bottles, will include winter blackberry, cranberry lemonade, as well as a brand new flavor, hard chocolate cherry, which only will be available in the limited-time variety pack.

"We pride ourselves on bringing unique flavors to consumers who rely on us to give them truly different and refreshing options in the beer aisle," Mike's Hard Lemonade chief marketing officer Andy Horrow said. "Additionally, our retailers have been asking for this; through our Winter Grab Bag variety pack displays, we're going to help them make incremental Mike's sales this season."

The Mike's Hard Lemonade Winter Grab Bag will carry a suggested retail price of $15.99 to $17.99, which will vary by market.

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