Milani Cosmetics adds new eyeshadow, nail lacquer

LOS ANGELES — Milani Cosmetics, a color cosmetics brand, on Wednesday announced the launch of Bella Eyes Gel Powder Eyeshadow. Milani also announced enhancements to its digital platform, helping to enrich the customer experience from trial to purchase.



Bella Eyes Gel Powder Eyeshadow is available in 30 shades. The shadow also can be worn as a highlighter and used wet or dry. The eyeshadow will be released on MilaniCosmetics.com in August.



"We conducted extensive research to find the best ingredients in the world to formulate Bella Eyes Gel Powder, and needless to say, the quality of this collection is unprecedented while still accessible in price point," said Milani president Laurie Minc. "With vibrant and rich, highly pigmented colors and advanced technology, women can achieve a multidimensional look with unmatched wear. It is so exciting to introduce this collection alongside the reveal of our new digital space, as this will truly bring to life the Milani experience."



In addition to the brand's digital initiatives — which incorporate tutorial videos, consumer content and social media feeds, among other features — Milani is introduing Color Statement Nail Lacquer. The collection includes 37 shades, with colors ranging from pink and fuschia to corals and reds.