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Mineral Fusion develops new Beauty Balms, Gray Root Concealers for hair


NEW YORK — Natural beauty brand Mineral Fusion is ramping up its hair care portfolio with new packaging for its existing products, as well as new offerings.

Leveraging the BB cream craze, Mineral Fusion has introduced its first natural Beauty Balm for Hair collection, a range of multi-tasking styling essentials to revitalize and strengthen the follicles from root to tip. Available in four formulations, Mineral Fusion Beauty Balms for Hair are designed to provide maximum performance and nourishment in one step.

The formulations include:

  • Curl Care: Designed to enhance and define curls with a natural hold with the added benefit of murumuru butter;

  • Hair Repair: Infused with sea kelp, the combination of nourishing ingredients hydrates and repairs hair;

  • Vibrant Shine: An extra boost of panthenol and minerals gives hair shine and eliminates frizz; and

  • Volumizing: Formulated with barley protein, this lightweight formula gives hair lift and added dimension for voluminous style.

Mineral Fusion Beauty Balms for Hair are gluten-free, paraben-free, sulfate-free, 100% vegan and cruelty-free.

Also new is the Gray Root Concealer for Hair, a natural, quick fix to maintain hair color in between appointments. Infused with pure mineral pigments, Gray Root Concealer instantly camouflages gray hair to create a fresh look. Packaged with dual-ended components, the concealer provides blendable coverage from roots to end, allowing women to cut down on long, expensive trips to the salon while still achieving a flawless look.

The Gray Root Concealer is available in four shades: black, dark brown, medium and light brown.


Both the Beauty Balms for Hair and the Gray Root Concealer for Hair are priced at $12.99 each and are launching in October. They will be available at and Whole Foods Markets nationwide.


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