Misfit launches fitness monitor for under $50

BURLINGAME, Calif. — Misfit, makers of Shine, on Wednesday announced its second wearable product, Misfit Flash, a versatile and easy-to-use fitness and sleep monitor.

 

Crafted out of a special soft-touch plastic, Flash is comfortable, extremely durable, and waterproof to 30 meters. It comes in seven unique colors.

 

“Flash is the only fully featured activity and sleep tracker in the world for under $50, making it an incredible value,” stated Tim Golnik, VP of product and design at Misfit.

 

Like Shine, Flash never requires charging and can be worn virtually anywhere — on a user’s wrist, pants, shirt, shoes, lapel or on a keychain. Flash automatically measures steps, calories, distance, sleep quality and duration, and tracks cycling and swimming. The entire front of Flash is a button; to check your progress toward your daily activity goal and the time of day, simply press it. Flash syncs wirelessly with the Misfit app on iOS and Android phones.

 

Flash will be available at Best Buy, Target, Amazon, Walmart and other retailers in October.

 

Flash was originally created in partnership with the Coca-Cola Co., Misfit’s long-term strategic partner, to encourage active lifestyles globally. Misfit’s first product, Shine, launched in late 2013, and is now available in tens of thousands of retail locations in over 40 countries.