Mission Pharmacal promoting Lycelle lice kit for BTS season

8/22/2012

SAN ANTONIO — Mission Pharmacal will "aggressively" market its head lice kit during the back-to-school season, the company said Wednesday.



The company said it would market the prescription Lycelle kit for the season, when lice infestations are often most rampant. The kit is a drug- and pesticide-free way of eliminating lice and nits that requires a single, 10-minute application.



"We think it's a good idea to fill a prescription for a Lycelle kit before a lice outbreak," Mission Pharmacal senior director of pediatric prescription products Clint Corwin said. "If my child came home scratching his head, I wouldn't want to lose time waiting for calls between the pediatrician and the pharmacy."




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