M&M's brand to enter the baking aisle

HACKETTSTOWN, N.J. — M&M's brand will offer consumers two new ways to add variety to their baked goods. M&M's Semi-Sweet Chocolate Baking Bits and M&M's Minis Milk Chocolate Baking Bits are meant specifically for the baking aisle and will arrive on store shelves in 10-oz. laydown bags with recipes on the back. 

 

Nearly one-quarter of all consumers buy chocolate candy for baking throughout the season, according to the brand. The baking products will be available April 2015 for a suggested retail price of $2.99 to $3.28 per 10-oz. bag.