Mondelez reimagines the healthy snack

EAST HANOVER, N.J. -- Mondelez International is responding to consumer demand for more wholesome savory snack options with its first new snack brand in over a decade.

The company is debuting GOOD THiNS, made with ingredients such as wheat, potato and rice, and combined with enticing flavors such as garlic, spinach and sweet potato. Each piece is baked thin and crispy without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.

"At Mondelez International, what's important to consumers is important to us. We're regularly taking a consumer pulse on ingredient and flavor preferences, and we're excited to launch a brand that delivers on a broad range of these interests," said Danielle Brown, marketing director for GOOD THiNS at Mondelez International. "Best of all, it's a snack that you can feel good about."



GOOD THiNS will be available in eight delicious varieties at launch:

• 
  Original


• 
  Spinach & Garlic


• 
  Sweet Potato


• 
  Garlic & Herb


• 
  Veggie Blend


• 
  Simply Salt


• 
  Poppy & Sesame Seed


• 
  Sea Salt & Pepper

"The name 'GOOD THiNS' pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture," said Brown. "GOOD THiNS is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation."

GOOD THiNS is rolling out nationwide at a suggested retail price of $3.69 per box.