More BTS shoppers focus on health and wellness

Behind school supplies and apparel, health-and-wellness products rank third in terms of most commonly purchased product categories, according to an online survey of more than 500 AccentHealth viewers conducted in July. As many as 20% of respondents indicated they plan to buy more preventive care items for their child this year compared with last year. Of those shopping for college-bound students, 36% are buying OTCs and/or vitamins. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.