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NACDS leverages NACDS-TV to build on Total Store Expo experience


ARLINGTON, Va. — The National Association of Chain Drug Stores has announced that it is using short video tutorials on NACDS-TV to help registrants prepare for the upcoming 2014 NACDS Total Store Expo.

The 2014 NACDS Total Store Expo will take place Aug. 23 to 26 in Boston.

“These NACDS-TV video clips are designed to help ensure that the NACDS Total Store Expo maximizes business opportunities for retailers and suppliers and leads to a successful experience overall for attendees,” stated NACDS president and CEO Steve Anderson. “We encourage all attendees to plan for success using resources like NACDS-TV, which shows that NACDS is committed to the success of all attendees.”

The first installments of these planning video clips include how to prepare for two of NACDS’ signature Total Store Expo programs – Meet the Market and Meet the Retailer.

The Meet the Market video clip breaks down how best to prepare for 10-minute appointments, which are arranged by NACDS, between retailers and suppliers during Meet the Market, which will be held on Aug. 23.

The Meet the Retailer program video, also taking place on Aug. 23, offers a glimpse of these exclusive sessions. The Meet the Retailer program provides suppliers of all sizes the opportunity to learn about the best way to conduct business and succeed with retail attendees.

Another NACDS-TV feature is a five-part video series, titled "Tips for Successful Exhibiting at Total Store Expo," which provides registrants with "how to" instructions to help make the show experience successful for retailers and suppliers. Segments in this series include utilizing such online resources as the Exhibitor Manual and My Show Planner Guide to help personalize attendees' show experience.

In addition, the videos also feature headlines from the 2013 Total Store Expo and what attendees can expect in 2014 and highlights of the Product Showcase, which promotes new products featured during the show. Attendees also are encouraged to contact NACDS onsite at the conference to conduct an interview about their show experience.

In addition, new registrants will receive a short NACDS-TV video message via email following submission of their online registration for the trade show and strategic exchange. The short “welcome” video will provide registrants with the latest information about hotel lodging and the schedule for the NACDS Total Store Expo.

During the 2013 event NACDS introduced NACDS-TV, which captured the inaugural event through interviews, highlights and features that offered new attendees a snapshot of the four-day trade show and strategic exchange. NACDS-TV has continued to build on the momentum from last year, with regular updates about what attendees can expect this year.

The NACDS Total Store Expo enables business partners to work together creatively across departments and functions with an eye toward the entire store. More than 5,500 attendees converged for the inaugural trade show last August. Survey results from 2013 NACDS Total Store Expo attendees reveal that 92% planned to return for the 2014 trade show.

A summary video of the 2013 NACDS Total Store Expo can be found on NACDS-TV here.


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