National Geographic, Live Prepared launch line of emergency preparedness products

SALT LAKE CITY — National Geographic is partnering with Live Prepared, a division of Blue Chip Group and a leader in emergency preparedness, to bring consumers a line of high-quality preparedness products for natural disasters and unexpected events.



The National Geographic collection will make its debut in major retail stores this summer and will consist of six key categories: water, food, first aid, shelter, energy and tools. The retail price of the products ranges from $4.99 to $99.00, according to a company spokesman.

“National Geographic’s amazing stories, combined with its trusted reputation, will help educate customers about living prepared,” said Blue Chip Group president Mark Augason. “Whether traveling or at home, the National Geographic collection by Live Prepared provides the essential food and gear needed for everyday preparedness.”



Live Prepared will feature the National Geographic collection at the National Hardware Show in Las Vegas May 6 to May 8 and at the FMI Show in Chicago June 10 to 13.