National Posture Institute, BackJoy partner on educational initiative


BASTROP, Texas — In June, the National Posture Institute designated personal wellness company BackJoy an educational partner. Improving posture and preventing injury through education is a long-term commitment of the National Posture Institute, the group stated.

“We are very excited to launch the partnership with BackJoy and help increase the awareness of posture and body alignment,” stated Ken Baldwin, executive director of the National Posture Institute. “It’s important to incorporate posture improving tools into your daily life and activities; fortunately, BackJoy products make it practical.”

As an educational partner, NPI will be providing up-to-date research studies and posture improving information/tips to BackJoy customers. “BackJoy is on a mission to change the way the world sits, stands and sleeps, helping consumers achieve more from life through posture enhancement,” stated Bing Howenstein, CEO of BackJoy. “With a demonstrated commitment to promoting proper posture for consumers, the National Posture Institute is a natural partner to join us on this mission.” 

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