Natura invites pet parents to 'see beyond the bag'

FREMONT, Neb. — Natura Pet Products has launched a website that gives pet parents insight on where the company's pet food ingredients are sourced and how the formulas are made.

Natura — whose portfolio includes Innova, Evo and California Natural brands — said SeeBeyondTheBag.com shares the regions where Natura's ingredients are sourced through interactive maps and also presents a narrated video tour of the company's own plant in Fremont, Neb. Website visitors also can view a timeline of Natura's brand milestones and discovering the safety and quality checks that take place at Natura's Fremont Innovation Center, which has received numerous certifications from food safety and quality control auditing organizations.

"Natura has among the highest standards in the industry, and because of this, we're proud to be able to offer pet owners innovative resources for learning more about their pets' food," Natura VP marketing David Everson said. "The See Beyond the Bag site highlights our Fremont facilities, our innovative product development capabilities and our high-quality sourcing standards, which we believe distinguish us from our competitors. We make these key investments because we strive to provide the healthiest pet food in the world."