NBTY pops onto the bite-size market with Pure Protein Crunch

RONKONKOMA, N.Y. - NBTY on Wednesday introduced the latest innovation across its Pure Protein brand – Pure Protein Crunch. The bite-sized protein snacks are formulated to provide physically active, on-the-go snackers a convenient, nutritious option with 10 grams of protein per serving.

 

Pure Protein Crunch is available in two flavors – double chocolate and peanut butter – and each bite-sized serving contains 5 grams of sugar and 160 calories or less. Pure Protein Crunch is principally formulated like Pure Protein bars, a pioneer of the protein bar category, which launched in 1995.

 

"Today, busy people are turning to convenient, protein-packed snacks to fuel their on-the-go lifestyles," said Monique Acevedo, VP Pure Protein. "With Pure Protein Crunch, they now have a full-flavored, portable protein option with 5 grams of sugar that helps keep their unpredictable lives on track with the same great taste and protein they expect from the entire Pure Protein product line."  

 

Each 1.20 oz., single-serving pouch of Pure Protein Crunch contains 10 grams of protein in bite-sized, crunchy crisps. They're made with non-GMO ingredients and are gluten-free.