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Nestle introduces Juicy Juice Fruitifuls

8/9/2012

GLENDALE, Calif. — Nestlé has expanded its Juicy Juice line.


New Juicy Juice Fruitifuls an all-natural juice beverage that has 35% less sugar than regular juice with all the benefits that fruit juice has to offer, including a full serving (1/2 cup) of fruit in every juice box.


"Our goal with Juicy Juice Fruitifuls is to create new options that meet the variety of needs families face. We know that many parents are concerned about sugar intake and are diluting juice at home to reduce sugar, but are losing the juice flavor that appeals to kids," Nestlé Juicy Juice brand manager Megan Shea said. "Now moms and dads no longer have to compromise when they want to provide a healthy beverage option."


The Juicy Juice Fruitifuls juice beverage now is available in stores nationwide and comes in four new flavors: Apple Quench, Punch Splash, Berry Cherry Burst and Orange Strawbana Blast.

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