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Nestlé makes exotic new addition

7/9/2014

STAMFORD, Conn. — Nestlé Pure Life, a bottle water brand, announced that its product portfolio will be expanding with the debut of Nestlé Pure Life Exotics Sparkling Water, a line of unsweetened sparkling water with fruit flavors. The new product will be available in four flavors: Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime.

The Pure Life Exotics line provides a healthier option for consumers who are looking to step away from sugar-laden soft drinks, the company said.

“With such a significant shift in consumer preferences and buying habits, we’ve created a product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward water as healthy hydration,” said Gigi Leporati, Nestlé Pure Life brand manager.

Nestlé Pure Life Exotics Sparkling Water is now available nationwide at Target, though the Key Lime flavor is not yet available. The suggested retail price is $2.99 for an 8-pack carton of 12-oz cans.

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