Nestle Pure Life kicks off 'Puro Orgullo de Mama' campaign

STAMFORD, Conn. — Nestle Waters North America has announced the launch of "Puro Orgullo de Mama" ("Mom's Pure Pride"), an extension of the Nestle Pure Life national brand initiative offering Latina moms fun, exciting and creative ways to incorporate water into their family's daily life.

"Puro Orgullo de Mama" is an online promotion designed to motivate Latina moms to share their generational stories and personal experiences that promote a healthy lifestyle and everyday hydration. As part of the campaign, Nestle Pure Life also is offering consumers a $1 off coupon toward the purchase of Nestle Pure Life purified water, while supplies last, and the opportunity to enter a sweepstakes for a chance to win the grand prize trip for four to Miami to meet award-winning TV personality and motivator, Cristina Saralegui, in addition to free Nestle Pure Life water for a year.

"At Nestle Pure Life, we understand that Latina mothers are proactive and hungry for knowledge. They want to feel empowered when making decisions for their families," Nestle Pure Life brand manager Maude Ancone said. "This year's campaign not only inspires and engages Latina moms, but also underscores our continued commitment to promoting a well-balanced, active and healthy lifestyle."

For more information, visit Nestle Pure Life's Spanish-language Facebook page.