New 'Cheeteau' fragrance by Chester Cheetah to launch for spring

PLANO, Texas — Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.



And yes, it does smell like the cheesy snack.



"My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer," said Chester Cheetah. "So this spring, I've decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away."



Available beginning April 1 for a limited time, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the snack.



To support the launch, Cheeteau will be part of an extensive marketing campaign including a digital video and print ad featuring Chester Cheetah. According to the company, the campaign leverages Chester's presence as an iconic pop culture personality to spread the word of the fragrance.