New children's daily use hair care line focuses on lice prevention

EAST MEADOW, N.Y. — Innovative Products has announced the launch of Gotcha Covered, a line of children’s daily use hair care products for head lice prevention.



Gotcha Covered offers a shampoo, conditioner, styling gel and leave-in detangler, as well as a surface spray, that parents can use on their children’s scalp and items they frequently touch and share before they ever get head lice.



“Head lice are a growing problem for children of all ages and economic classes that need attention from diligent mothers and fathers,” stated company spokeswoman Jane Marks. “What used to be thought of as something only effecting school-age children 3 years to 12 years old is now growing to include teenagers because of selfies and other activities putting children closely together.”



Gotcha Covered, created primarily for children, is mild enough for daily use. The company stated that it is pediatrician-approved, lab-tested for efficacy and parben/sulfate free. The suggested retail price is $9.99.