New Crest Sensi-Stop strips offer sensitivity relief

CINCINNATI — Procter & Gamble’s Crest has officially unveiled “one of its most breakthrough product launches in a decade.” Enter the new Crest Sensi-Stop strips.



The first-of-its-kind strips provide targeted, immediate and long-lasting tooth sensitivity relief.



“Crest Sensi-Stop strips are Procter & Gamble’s biggest innovation ever in the tooth sensitivity category,” said Charles Pierce, group president, global oral care and new business creation and innovation, P&G. “This new at-home treatment addresses tooth sensitivity and is a simple and highly-effective addition to existing oral care routines. One Strip, 10 minutes and up to one month of protection.”



According to P&G, more than 50% of people will experience tooth sensitivity at some point in their life, caused by weakened enamel, gum recession and other factors. However, only 4-in-10 sensitivity toothpaste users are reportedly satisfied with their sensitivity toothpaste, which served as a primary motivation for bringing Crest Sensi-Stop Strips to market.



With Crest Sensi-Stop strips, the right amount of tooth sensitivity treatment is applied exactly where it is needed. They are designed to cover the outer gumline of sensitive teeth for 10 minutes. Using the same ingredient as some professional treatments, exposed dentinal tubules are blocked. Dentinal tubules are small passageways that lead directly to nerve endings. These tubules can be exposed because of the loss of enamel from teeth and receding gums.



Suggested retail prices for the new Crest Sensi-Stop strips are $19.99 (6 ct.), $27.99 (10 ct.) and $34.99 (12 ct.). The strips are available at drug stores and mass retailers throughout the United States.



Another product for sensitivity relief, Crest Sensi-Repair and Prevent toothpaste is tailored for sensitive mouths and helps repair painful sensitivity and prevent future sensitivity by building a therapeutic and protective layer. For those consumers who prefer a gentle oral care routine, Crest and Oral-B also offer Oral-B Sensi-Soft Toothbrush and Oral-B Glide Sensi-Soft Dental Floss.