New Diet Coke campaign invites consumers to explore the good life

ATLANTA — To celebrate consumer support of Diet Coke, the brand will launch an integrated marketing campaign, called "Get A Taste," which aims to illustrate how the beverage can make life's duller moments a bit bubblier. 

 

“Millions of people enjoy Diet Coke for one simple reason — the taste. The unique, delicious taste has always been what sets Diet Coke apart and incites passion in our fans,” said Andrew McMillin, VP Coca-Cola Brands, North America. “Through the ‘Get A Taste’ campaign, we’re reminding fans why they fell in love with Diet Coke the first time, and we’re inviting everyone to experience the magic behind the taste of Diet Coke.”

 

The first installment in the campaign, titled "Economy Class,"  will debut on Sept. 24 during the season premiere of "Nashville." A second spot will air in early October. The “Get A Taste” campaign was developed by Droga5 New York.