New e-commerce site dedicated to eco-friendly products

JERSEY CITY, N.J. — The company behind Soap.com has debuted an online shopping destination for natural, organic and sustainable products.

Quidsi, a wholly owned subsidiary of Amazon, announced the premiere of Vine.com, a site that sells everything from paraben-free skin care and gluten-free snacks to reclaimed wood furnishings and solar-powered electronics. How it works: Before carrying a product, Vine.com reviews product descriptions (including descriptions of ingredients and materials) that are provided by a vendor. To be available on Vine.com, a product must fall into at least one of the following categories:

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  Designed to remove toxins;

  
  


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  Energy efficient;

  
  


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  Natural;

  
  


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  Organic;

  
  


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  Powered by renewable energy;

  
  


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  Reusable;

  
  


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  Made of sustainable materials; and/or

  
  


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  Water efficient.

  
  

Vine.com also features personal shopping tools that helps consumers easily find the types of products they are looking for. Quidsi also noted that customers receive free one- to two-day delivery on orders of $49 or more and all items are backed by Vine.com's 365-day guarantee return policy.

"Millions of people have connected with Quidsi since we launched Diapers.com," Quidsi cofounder and CEO Marc Lore said. "In talking with them, we learned that there is a deep interest in living a green, healthy lifestyle, particularly among new parents, but that they had to work really hard to do so. People were also put off by the myth that green products are hard to find and less effective. We see an enormous opportunity with Vine.com to dispel those myths."