New face behind those Foster Grants: Raquel Welch

SMITHFIELD, R.I. Eyewear designer Foster Grant is revitalizing its tagline, “Who’s that behind those Foster Grants?”, with a classic spokeswoman.

Hollywood icon Raquel Welch, who served as spokeswoman for the brand in the 1960s in a national advertising campaignn, is back in FGXI's television campaign that kicks off April 12.

“Signing Raquel Welch for Foster Grant proved to be very successful for the Foster Grant brand,” said Richard Kornhauser, FGXI EVP and chief marketing officer. “It was an obvious choice to work with her again in 2010. Raquel continues to combine her tremendous star power and natural beauty to appeal to all age ranges, gender and demographics, making her a perfect fit for Foster Grant.”