New initiative takes Duracell beyond the battery

BETHEL, Conn. Duracell has launched its new Duracell Smart Power initiative, which expands the brand’s product portfolio beyond the traditional battery to address the ever-growing and ever-changing power needs of the modern consumer.

The company’s latest offerings, including the new drop-and-go myGrid charging pad, fall under an emerging category of  personal power solutions and signify Duracell’s commitment to keeping today’s consumers connected to the devices they need the most at all times.

Duracell Smart Power and its range of personal power solutions continue the company’s focus on reliability, performance and technological innovation but now deliver added power efficiency allowing consumers the freedom to live beyond the grid. More than 10 new products mark the start of Duracell Smart Power ranging from myGrid to on-the-go compact power chargers, new rechargeable battery chargers and patented LED technology for flashlights.

“Duracell Smart Power is an evolution of Duracell’s heritage that builds upon the reliability and performance that our batteries have and will always deliver.  This initiative will serve as an important lens for future product innovation as we expand the breadth of our offerings to address the evolution of personal power,” said Rick June, Duracell VP and general manager North America. “Our new personal power solutions allow consumers the freedom to live their lives without the limits of staying tethered to today’s power grid.  It is charging made simple.”