A new reason for snack shoppers to 'pop' in

PHOENIX -- Fans of salty snacks have a new reason to celebrate with the introduction of a new ready-to-eat popcorn product.

Boulder Canyon Real Thin Pop features premium oils, including olive, avocado and coconut, and seasonings that are applied with a new method (compared to traditional tumble mixing) results in a full-flavor snack experience that has remarkably fewer calories and fat than the leading popcorn brands.

"We've had tremendous success with our avocado, coconut and olive oils in our traditional kettle-cooked potato chip products, and we felt the time was right to apply those learnings to popcorn," said Steve Sklar, senior vice president and general manager for Boulder Canyon Authentic Foods. "The oils impart a uniquely satisfying flavor that is full-flavored and indulgent, but the nutrition panel will tell you otherwise. It's a remarkable snacking experience that we believe elevates the entire popcorn category, and we owe much of that to our unique process that provides a full taste experience without all of the calories that are typically associated."

Available in three varieties, including Olive Oil/White Cheddar, Avocado Oil/Sea Salt and Coconut Oil/Sea Salt, Real Thin Pop arrives at leading grocery stores and supermarkets nationwide this month with a suggested retail price of $3.99 per 4.15-ounce bag. Each package contains four servings.