New teeth whitener hits the market

BOSTON -- An innovative oral beauty brand is gearing up to launch a new product to meet the demands of an ever-increasing consumer demand for whiter teeth.

Dentovations Inc. is debuting 2 Minute White, a new simple-to-use, two-step whitening treatment that brightens teeth six shades whiter in as few as three days.

Designed to be easily integrated into a complete daily oral hygiene routine, 2 Minute White is the easiest at-home whitening product on the market and delivers fast, high impact results while maintaining 100% enamel safety and zero tooth sensitivity, according to the company.

“With more than 80% of consumers desiring whiter teeth, Luster Premium White prides itself on providing highly effective, safe whitening solutions that offering rapid results within a fraction of the time as our competitors,” said Damon Brown, CEO and co-founder of Dentovations Inc., parent company of Luster Premium White. “Today’s whitening category marketplace is crowded with cumbersome strips and trays that take 5-14 days to work. Luster Premium White’s 2 Minute White answers the demand for extremely rapid, yet safe whitening at a very attractive price point.”



Results typically last 12-18 months, and single treatments are recommended every few months to maintain whiteness.  



2 Minute White hits store shelves this month and is priced at a SRP of $9.99. It will be available online and in-store at Walmart nationwide.