New video kicks off multi-brand Kimberly-Clark partnership

DALLAS -- Kotex and Poise are kicking off an unprecedented partnership with HelloFlo, an e-commerce company focused on providing products, content and services for women and girls through every life stage.

The brands have unveiled the partnership with a video short that captures a day in the life of a fictional Aunt Flo. It's one part of a multi-faceted marketing effort including feminine care boxes and digital content. 

"By teaming up with HelloFlo, not only are we helping more women receive customized feminine care solutions that are just right for them, we're also connecting, entertaining and engaging a wider audience of women with real, relatable content created in concert with a partner who understands them as well as we do," said Melissa Dennis, U by Kotex senior brand manager, Kimberly-Clark.



HelloFlo is a community devoted to promoting health and empowerment for women and girls, and normalizing the conversation around women's bodies so they can live healthier lives. "First Timer," "Menstrual Maven" and "Mom to Be" kits available on HelloFlo.com all contain U by Kotex products; "Mom to Be" kits include Poise products too. Select kits also include beauty and maternity products, travel kits, accessories, as well as products from Kimberly-Clark's Kleenex and Cottonelle brands.