New WOW Health Group site emphasizes holistic approach to medicine
BOCA RATON, Fla. - WOW Health Group on Monday launched a new online health platform, www.wowhealthgroup.com, to help Americans enjoy healthier lives through positive healthcare experiences. The site offers inspiration, medical guidance and success stories, and will ultimately offer a unique directory of healthcare providers who are dedicated to encouraging a positive approach to patient care.
"Health needs to come from embracing good experiences. Helping people find healthy foods they love and fun ways of working out is often more successful than forcing patients to feel deprived of delicious meals and guilty for their actions if they have high cholesterol, diabetes or weight concerns," stated Tanya Abreu, founder of WOW Health. "Of course Americans groan at having to pay even a $10 copay at the doctor's office when the experiences are so negative and demeaning. Americans deserve a positive, encouraging approach to living long and healthy lives."
Based on scientific research, WOW Health promotes meaningful conversation before medication and the cultivation of happiness over motivation by guilt and threats of disease. This approach, which involves the practice of mindful and optimistic medicine, aims to increase patient compliance while improving the overall patient experience.
"Healthcare reform has made Americans aware of how we 'buy' healthcare, and we are all demanding more from our physicians," Abreu said. "Physicians who listen to their patients and offer positive, realistic solutions will be the most successful in the future."
With a tagline "It's How You Live," WOW Health Group seeks to redefine health as an everyday experience that feels good, never guilty. Even the most challenging medical conditions are viewed as transformational experiences, the company stated.
"Almost nothing I had learned as a doctor prepared me to fight my own cancer," commented Sheri Prentiss, co-founder of WOW Health. "This WOW approach of living one grateful moment at a time is how I learned to survive each day of my diagnosis and treatment. I found strength and joy in connecting with what was important to my heart instead of to my brain."
Individuals can come online to become members of WOW Health to subscribe to encouraging healthcare news, learn from national WOW DocStars and HealthStars, and to shop products that deliver the "WOW factor." Members of the WOW Health family will receive daily tips, a quarterly newsletter with timely information and recommendations on living happily in the WOW moment.
Online educational and corporate partnerships will strengthen and amplify the WOW reach. A special collaboration with www.healthywomen.org, a leading independent health information source for women, allows WOW Health to launch with structured access to millions of online users.