New York Color launches line for 'Lovatics'

NEW YORK -- After a successful first year as New York Color celebrity ambassador, Demi Lovato is celebrating her anniversary by launching another makeup line called the "Lovatics" collection.

"I am so excited to share my first makeup line with N.Y.C New York Color. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades," said Demi Lovato.

The new Lovatics by Demi Eyeshadow Palette ($4.99) features 12 nude shades. Lovatics by Demi Lip and Cheek Tint ($3.99) has a unique see-through texture and color. A new mascara, Lovatics by Demi Volume & Length Mascara ($4.99), will debut as well and is available in black. Finally, the collection also includes Lovatics by Demi Eyebrow Liner ($1.99). 

The Lovatics collection launched this month at Target and Walmart.