Niche brand transforms a family tradition into a curly hair care solution

TORONTO -- Hair care company Jirano is aiming to become the go-to brand for curly haired women by introducing a new curl care system.

Jirano's new Multi-Ethnic Curl Care System is free of silicones, parabens and sulfates. Jirano also provides a range of products including Coconut Co-Wash Shampoo, Silky Coconut Conditioner, Coconut Silk Curl Definer, and more. Ranging in price from $17.95 to $19.95, the company's premium products are not only effective, but bring a solution to everyday curly hair woes by providing effective and natural ingredients and a money back guarantee.

"Jirano offers a groundbreaking selection of hair essentials, made from natural ingredients," said co-founder of Jirano, Jane Nyachiro. "As a child it was my family's tradition to go to the market and buy ingredients that would work together to make curly hair products. This inspired us to create natural solutions for women looking for curl activation, giving them defined curls for 3 to 4 days, a rarity among hair products geared towards those with curly hair. I strive to provide excellent value in high performance products that do not contain harmful chemicals found in many haircare lines that promise to be natural."

Jirano's carefully formulated products mark a new era in hair care. They call the newest line Multi-Ethnic ("Me"), because it is formulated for everyone with curls. The inclusion of coconut oil and extracts in these products allows optimal absorption into the hair's cortex, improving strength and flexibility. Keratin is also incorporated to strengthen and thicken hair while restoring its shine and softness.

"My twin sister and I wanted to share a traditional family recipe that was perfected over generations to provide hair with the essential elements needed for overall health for curly hair," continues Nyachiro. "Jirano offers the key to beautiful and healthy hair which I want all women with curly hair, no matter their background, to have access to."