Nielsen names new CEO Nielsen Catalina Solutions

NEW YORK - Nielsen on Thursday announced Matt O'Grady has been named CEO Nielsen Catalina Solutions, reporting to the NCS board of directors.

 

"Matt is a world-class leader," stated Nielsen COO Steve Hasker. "His experience and expertise in media, advertising and performance management make him uniquely positioned to take on the CEO role and drive performance and innovation for Nielsen Catalina Solutions and its clients."

 

Most recently, O'Grady served as EVP and managing director of local media, where he was responsible for strategy and development for Nielsen's local television and audio clients. Since joining Nielsen more than 15 years ago, he has held numerous executive positions within the company, including EVP media product leadership and president of Nielsen Claritas (now Consumer Activation). 

 

In 2013, in addition to leading local television and local agencies, O'Grady assumed responsibility for Nielsen's local radio business when the company acquired Arbitron (now Nielsen Audio) and successfully integrated the three entities to create a single Local Media Group. 

 

Before joining Nielsen, he held management positions with National Decision Systems, AT&T and the Daniel Yankelovich Group. O'Grady holds a Bachelor of Science from University of California at Santa Barbara.

 

Nielsen assumed majority ownership of NCS, a joint venture with Catalina, in 2015.