NielsenHealth unveils two reports

NielsenHealth, part of The Nielsen Co., recently introduced two services that will add to its health-related offerings: the Diabetes*Buzz and the Healthcare Marketing Mix. The Diabetes*Buzz monitors the current perceptions and attitudes of diabetes and its impact on patient lifestyle, including sales data and such issues as prescription therapy. The Healthcare Marketing Mix provides a comprehensive assessment of the effectiveness of marketing and promotional investment that can help marketers address or solve marketing and sales challenges.

“Diabetes*Buzz and Healthcare Marketing Mix will provide unique, specialized insights into healthcare consumer attitudes and behaviors,” said Matt Dumas, managing director of NielsenHealth.