No more Deals for Dollar Tree with new store conversion plan
CHESAPEAKE, Va. - Dollar Tree on Tuesday announced plans to re-brand its Deals banner. Of its 222 store locations, 217 Deals stores will be converted to Dollar Tree and the remaining five will be converted to Family Dollar.
"Now that we have successfully completed our acquisition of more than 8,200 Family Dollar stores, we are confident that we can better serve our Deals customers and markets through one of our primary banners - Dollar Tree, which offers tremendous values for needs and wants at the single price-point of $1 or Family Dollar, your neighborhood discount variety store which provides name-brand and quality private-brand consumable products at everyday low prices," stated Bob Sasser, Dollar Tree CEO.
Dollar Tree acquired 138 Deals store locations on March 29, 2006. Since then, the chain has grown to 222 store locations across 19 states. The Deals stores have served customers by offering low prices on everyday essentials, party, seasonal and home products in a multi-price point environment.
On July 6, 2015, Dollar Tree completed its acquisition of more than 8,200 Family Dollar stores across 46 states.
The Deals store conversions are expected to be completed by the end of July 2016. Additionally, the company remains committed to its initiative to re-banner hundreds of Family Dollar stores to Dollar Tree stores. Dollar Tree is on track to complete at least 150 Family Dollar-to-Dollar Tree conversions by the end of October 2015, and plans more of these conversions for 2016.