Not Your Mother's hair care expands to Fred Meyer

TAMPA, Fla. — Not Your Mother’s hair care is hitting Fred Meyer shelves this fall, the company has announced.



Not Your Mother’s Clean Freak Refreshing Dry Shampoo, Beach Babe Texturizing Sea Salt Spray, She’s A Tease Volumizing Hairspray, Kinky Moves Curl Defining Hair Cream and Plump For Joy Thickening Hair Lifter now will be available at Fred Meyer.   



“Not Your Mother’s hair care offers retailers a creative brand that have seen a lot of positive sales, especially with the millennial generation. The brand’s loyal fans look for quality at an affordable price point, innovation and maybe most of all, products she can relate to,” said Bethany Pagliarulo, owner of Not Your Mother’s hair care.  “We are excited to welcome Fred Meyer as a retail partner and we feel confident their shoppers will love our products and the quality and value they offer.”



Fred Meyer is owned by Kroger, a retailer that started selling Not Your Mother’s products earlier this year.