Not Your Mother's to provide hairstyling at Style360 NY Fashion Week

TAMPA, Fla. — Not Your Mother’s, a Tampa Bay, Fla.-based hair care brand under Demert Brands, has announced that it will provide all hairstyling during Style360 New York Fashion Week in September.



The fashion shows during New York Fashion Week hosted by Style360 will be held Sept. 10 to 12 at the Metropolitan Pavilion in Chelsea. 



During the three-day event Not Your Mother’s lead stylist, Drew Noreen will head his team to create the hottest looks for spring/summer. Typical to the Style360 agenda, the schedule includes an all-star lineup of high profile shows and celebrity hosted nighttime events. 



The runway fashion show schedule at the Metropolitan Pavilion includes, but is not limited to, Junk Food Vintage NFL Curated by Kristin Cavallari, FrontRow by Shanteria Moragne-el and Just Dance With Boy Meets Girl.



Not Your Mother’s is sold at more than 15,000 U.S. retail locations including Ricky’s NYC, CVS/Pharmacy, Urban Outfitters and Ulta Beauty, as well as internationally. The current lineup includes 22 SKUs.

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