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Novo Nordisk to donate $100,000 to diabetes education groups


MILWAUKEE — Local programs in Wisconsin that help people living with diabetes are getting a big boost in funding from a Danish drug maker.

Novo Nordisk announced Wednesday that it would start accepting applications for Novo Nordisk Community Care Madison/Milwaukee, setting aside $100,000 for local programs that educate people with Type 2 diabetes. The partnerships are part of the company's Novo Nordisk Community Care program.

"More than 432,000 Wisconsin residents were faced with diabetes in 2010," Novo Nordisk executive director of communications Lori Moore said. "As an industry leader, Novo Nordisk is committed to reversing the trend of the diabetes crisis. We recognize that community-based organizations play a critical role in providing diabetes education and care that can help defeat this disease."

The program sponsored donated $415,000 last year to more than 20 programs in Atlanta, Minneapolis, Boston and Philadelphia. The programs were chosen for their unique content focused on education and resources for patients, which included interactive workshops, material for underserved and minority populations and others.

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