Novo Nordisk educates diabetics with e-books

BAGSVAERD, Denmark — Danish drug maker Novo Nordisk has launched a five-
volume series of e-books designed to help patients work with their healthcare providers to better manage their diabetes.


The series is part of the Cornerstones4Care patient-support program launched earlier this year, and the books will be available at such e-book sites as iBooks, Reader Store, the Nook Book Store and Free-eBooks.net toward the end of this year.


“With an increasing demand for e-books, we saw an opportunity to share our existing diabetes education book series in a new and innovative format that meets the changing technology needs of today’s patient,” Novo Nordisk corporate VP diabetes marketing Camille Lee said.