NPA bolsters membership services with veteran appointment

WASHINGTON — The Natural Products Association on Tuesday announced that membership marketing expert Gabrielle Alahouzos will be the new VP membership services. Alahouzos most recently served as the director of membership marketing for the National Association of Home Builders, which has more than 160,000 members.  

“We’re excited to have Gabrielle on our team, leading NPA on a path to stronger membership growth and retention,” stated John Shaw, NPA executive director and CEO. “Her expertise will be of great benefit to NPA as we work toward improving our membership recruitment efforts.”

For nearly 15 years, Alahouzos has focused on building and maintaining a quality membership experience. In her role at NAHB, she developed an ROI framework to measure their marketing strategy and led the launch of a Net Promoter Score program to improve member feedback and analyze member satisfaction.