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NRF launches video contest in line with 'Retail Means Jobs' campaign


WASHINGTON — The National Retail Federation is taking its "Retail Means Jobs" campaign one step further with the launch of a video contest.

The "This is Retail" video contest looks to highlight the important role retail plays in the U.S. economy by offering a variety of career choices and employment opportunities, NRF said. Retail employees or business owners can submit a two-minute video sharing their retail story; winners of the contest will be awarded $50,000.

"We're on a hunt to find the best retail stories in America — from marketing geniuses to customer service superstars to small business owners, who are the fabric of every local community,” NRF president and CEO Matthew Shay said. “NRF's 'This is Retail' contest will put a face on an industry that is seamlessly woven into the fabric of America and influences every aspect of our life and culture — from commerce and fashion to real estate and public policy.”

For additional contest details and submission guidelines, visit

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