N.Y.C New York Color launches line inspired by Demi Lovato

NEW YORK — N.Y.C. New York Color announced Wednesday that it had launched a collection of products to Demi Lovato’s first year as a brand ambassador. The Lovatics by Demi line of products, named for what Lovato’s fans call themselves, features three products and will be available in Target and Walmart stores in January. 

 

The collection features an eyeshadow palette ($4.99) with 12 nude shades, and the Lovatics by Demi Lip and Cheek Tint ($3.99) features a see-through texture and color and comes in four shades — Cheeky Pink, Cheeky Red, Cheeky Strawberry and Cheeky Berry. The Volume &Length Mascara ($4.99) is available in black and can increase eyelash volume by 11% and lengh by up to 64%. Finally, the collection’s Eyebrow Liner ($1.99) can glide easily to apply color and features a built-in brush. It comes in Medium Brown and Dark Brown. 

 

“I am so excited to share my first makeup line with N.Y.C New York Color,” Lovato said. “The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades.”