N.Y.C. New York Color names Demi Lovato global brand ambassador

NEW YORK — Coty announced on Friday that recording artist and actress Demi Lovato is joining N.Y.C. New York Color as its first-ever global brand ambassador.



She will be featured in global marketing and social media campaigns to support N.Y.C. New York Color cosmetics and nail enamel lines. Lovato, who just kicked off her World Tour, will appear in her first N.Y.C. New York Color advertising campaign at the start of 2015.



"We are thrilled to welcome the talented Demi Lovato into the N.Y.C. New York Color family," said Johanna Businelli, chief marketing officer, color cosmetics, Coty Inc. "Demi's youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence also will help us to further engage with a new generation and Demi's fans.  Demi's accessibility and willingness to play with color and fashion trends embodies the spirit of N.Y.C. New York Color."



Lovato will represent the full range of N.Y.C. New York Color products, including eye shadow, mascara, lip color, face powders and nail polish. As the face of N.Y.C. New York Color, Lovato will be featured in global multimedia campaigns, including print, digital, in-store and social media platforms. Exclusive behind-the-scenes content from Lovato's campaigns will be available on NewYorkColor.com and N.Y.C. New York Color's social media channels.