NYT: Target partners with 'Cougar Town' to take product placement to new heights


MINNEAPOLIS — Target is taking the online shopping experience and product placement to a whole new level by teaming up with the comedy series “Cougar Town” to place dozens of products in a new episode that viewers can then purchase online, according to a New York Times article.

The episode, which airs Tuesday evening on TBS, will be simulcast online at ShopCougarTown.com. According to the NYT, when viewers see something they like on the episode, they can check out the online version to purchase it.

More than 25 products, such as picture frames and pillows, from the Target line by designer Nate Berkus will be featured, the NYT reported.

“It’s a combination of being a product integration that’s really integrated into the story line of the script, being on a major network, and with a unique shopping experience,” Rick Gomez, Target’s SVP marketing, was quoted as saying. “And that’s something we’ve never done before.”

After the episode airs, the full version with the products highlight will remain online through April 15.


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