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Ocean Spray cuts sugar for new Craisins item


LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray has launched a reduced-sugar version of its dried cranberries product.

Reduced-sugar Craisins tout 50% less sugar than regular Craisins and now are available at retailers nationwide.

"Now consumers can fulfill their snacking and baking needs without sacrificing taste," Ocean Spray VP global marketing Larry Martin said. "People everywhere have been making the swap from raisins to Craisins dried cranberries, and we hope the introduction of the reduced sugar line will be a further incentive to try Craisins instead."

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