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Ocean Spray introduces Cran-Lemonade flavor and summer vacation promotion

5/20/2013

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray announced today a new lemonade flavor juice drink coinciding with a company promotion partnered with JetBlue Airways for consumers to receive a summer getaway.


Ocean Spray is launching Cran-Lemonade juice drinks in original and diet varieties. The diet drink has just five calories. The new flavor combines sun-ripened cranberries and sweet lemons, and delivers 100% of the daily recommended amount of vitamin C in each serving.



To help promote the new summer-inspired drink, Ocean Spray has partnered with JetBlue Airways to award a person "who makes every day more sunny" with selfless contributions to the community around them.


“You know this person,” said Kristen Borsari, director of marketing, Ocean Spray. “He’s your child’s teacher or after-school tutor, the dedicated volunteer at your local library or soup kitchen … she’s your caring neighbor or friend. Now it’s your chance to return the favor, by giving back a little of the sunshine they spread to others.”


Beginning June 8, the cooperative will spotlight a nominee per day via their Facebook page before selecting three finalists, whose stories will be shared via video for fan vote in July. To nominate someone, the individual should be a community volunteer, teacher or civil servant. Family members or friends are welcome, the company stated. The company notes also these should be people who make the lives of others around them better.


From now through June 7, nominations are open on Ocean Spray's Facebook page. Nominations should contain at least 200 words, but no more than 500 words. Photos and videos are welcomed, but not required. For more official rules and submission deadline dates, please visit the company's Facebook page.




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