Old Bay partners with Blippar

SPARKS, Md. — Old Bay has partnered with a smartphone and tablet application Blippar to offer consumers a new way to experience the brand.

Old Bay said when consumers download Blippar and "blip" Old Bay logos and packaging, it gives consumers access to 3-D interactive games, including Whack-A-Crab and Duckpin Bowling, as well as Old Bay recipes, such as snack mix, crispy wings, shrimp scampi and more. The brand's launch of Blippar marks the first use of this technology in the U.S. consumer products sector.

"Old Bay is a brand that people are extremely passionate about," said Jill Pratt, VP marketing for McCormick, the parent company of Old Bay. "Through Blippar, we are able to provide Old Bay enthusiasts with engaging new digital content that allows them to further experience the brand. Blippar is extremely popular in Europe, and Old Bay is proud to be the first consumer product to use it stateside."