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Omnichannel firm hires ex-Walmart exec


SAN FRANCISCO — Omnichannel solutions provider RichRelevance has hired a former WalmartLabs executive to serve as its chief product officer.


Mahesh Tyagarajan will be responsible for product strategy and management, engineering and cloud operation and infrastructure. The company also named microstrategy and business objects veteran John Dickson as vice president of client services, where he will drive the expansion of RichRelevance’s position as the dominant provider of large-scale omnichannel personalization deployments around the world.


“We’re pleased to welcome Mahesh and John to RichRelevance as we continue to prove out the power of real-time data and personalization to improve every customer-facing function,” said Eduardo Sanchez, CEO of RichRelevance. “Our customers prioritize personalization as a strategic initiative within their organizations, and Mahesh and John bring a corresponding expertise in enterprise technology and deployments to accelerate success. Their vision and leadership will be critical as we continue to deliver the best product and open platform capabilities in the industry, and turn these innovations into real-world success.”


Currently more than 200 leading brands around the globe turn to RichRelevance to stand out in an omnichannel world where customer experience is increasingly a primary differentiator and competitive advantage.


Tyagarajan brings extensive product, architecture and engineering leadership experience to his new role at RichRelevance. He joins RichRelevance from Walmart, where he led the development of their Global eCommerce (GeC) Platform at WalmartLabs and created the roadmap for the modernization of their retail technology systems. His technology responsibilities at Walmart included e-commerce, omnichannel retail, point of sales (POS), store back-office systems, warehouse management, next generation logistics and mobile applications.


Previously, Tyagarajan held product, architecture and engineering positions at Ticketmaster, Paypal, eBay, DemandTec and Netscape. He received his Master in Computer Science and Chemistry from the Birla Institute of Technology and Science in Pilani, India.


“Done correctly, personalization transforms every part of the customer experience around the shopper,” said Tyagarajan. “This is a simple concept, but a huge technology challenge in today’s complicated ecosystem of platforms and point solutions spread across digital, call center and store operations. There is a huge opportunity to cut through the complexity to deliver elegant, powerful products that have an immediate impact, building on RichRelevance’s strong foundation of data centers and open source code software like Hadoop.”


Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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