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Original SoupMan makes national debut


NEW YORK — SoupMan said it is bringing a line of shelf-stable soups to retailers nationwide.

The company said its The Original SoupMan brand touts four varieties of soups, including lobster bisque, chicken noodle, lentil and tomato bisque. As part of its national debut, SoupMan said it is working with Integrated Marketing Services, which will work as the company's shopper marketing and retail promotions agency of record. The launch campaign — using in-store efforts, as well as traditional and digital media — will be designed to accelerate consumer trial and purchase of The Original SoupMan in new shelf-stable, eco-friendly cartons.

"We are delighted to be working with IN as we launch our distinctive brand in the soup aisle," SoupMan CEO Arnold Casale said. "We believe the unique relationship between IN and Advantage Sales and Marketing will deliver coordinated customer-centric solutions that will enable The Original SoupMan to have an enormous retail impact on the 2012 and 2013 soup marketing season."

The suggested retail price is $3.79 to $3.99 for a two-serving, 17.3-oz. eco-friendly carton.

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