Oscar Mayer announces new bacon-themed app

MADISON, Wis. — Oscar Mayer is giving bacon lovers a reason to wake up early. The brand has unveiled the first-ever iOS device that wakes people up with the smell of bacon. The device, called Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone app to emit the scent and sound of sizzling bacon when the rooster crows.

Bacon lovers everywhere can apply from now through Friday, April 4 at WakeUpAndSmellTheBacon.com for a chance to receive a free Wake Up & Smell the Bacon device. To use it, download the Wake Up & Smell the Bacon app and plug the detachable device into the headphone jack of an iPhone. The device will not be sold in stores and quantities are limited, so fans are encouraged to apply early and often.

Those who do not receive a device will still be able to download the Wake Up & Smell the Bacon application free in the App Store so they can wake up to the sound of sizzling bacon and bacon sayings or "baconisms."

Wake Up & Smell the Bacon is the latest brainchild of the Oscar Mayer Institute for the Advancement of Bacon, an online hub for bacon innovations from the Oscar Mayer brand. Last year OMIFAB created an e-commerce site to help consumers give the gift of bacon for Father's Day in its Say It with Bacon campaign.

"With nearly 2 million mentions of #bacon on Instagram, it seems people never get tired of bacon. That's why our team decided to develop a device to give folks what they long for most," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. "As the category leader, Oscar Mayer is thrilled to bring the first-ever, bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks."

Winning applicants will receive the Wake Up & Smell the Bacon device six to eight weeks after applications close. Bacon fans may apply for their chance to win the device once a day.