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Packaging for Folgers Instant Coffee Crystals gets new look


ORRVILLE, Ohio — Folgers has unveiled new packaging for its Instant Coffee Crystals.

The new consumer-friendly packaging redesign features an ergonomic shape along with a new 3-oz. size offering, which help make storage more convenient. The packaging also features an easy-open flip top lid that makes a fresh, quick cup of coffee even easier to enjoy.

"Folgers is committed to offering a wide variety of delicious, convenient coffee options no matter what the occasion," J.M. Smucker VP corporate communications Maribeth Badertscher said. "Designed with the instant coffee drinker in mind, the new look of Folgers Instant Coffee Crystals boasts the same rich, flavorful taste and aroma that consumers have always known and loved, now with the added convenience of an easy-to-grip shape and flip top lid."

The newly redesigned Folgers Instant Coffee Crystals are available in both Folgers Classic Roast and Classic Decaf varieties for a suggested retail price range of $3.49 to $3.69. Folgers Instant Coffee Crystals also are available in single-serve packets in Folgers Classic Roast (7-count package) and Decaf Roast (6-count package) varieties for approximately $1.09 each.

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