Pampers by Cynthia Rowley hitting Target shelves in July

CINCINNATI Pampers has teamed up with renowned fashion designer Cynthia Rowley to bring fashionable diapers to Target shoppers this summer.

Pampers by Cynthia Rowley will be available in 11 colorful styles -- for boys and girls -- beginning in mid July at Target stores and on Target.com. Pampers by Cynthia Rowley incorporate a beautiful look and feel -- giving discerning parents high performance, value and choice of style. The diaper collection, which will be available in pastel designs, including madras, stripes and printed ruffles, is suited specifically to babies and toddlers and delivers the perfect blend of utility and aesthetics.

"Of course parents want the very best for their little ones," said Jodi Allen, Procter & Gamble's VP North America baby care. "We also know that sometimes it's the little things -- like how a baby is clothed -- that can bring added joy to mom and dad. While performance always comes first, we know that design is also important to parents. We're pleased to introduce the first diaper line that brings together the best of these two worlds."

For more information about the new Pampers by Cynthia Rowley collection to be available at Target and Target.com, visit Pampers.com.